Our recent experience

FieldworkHub has worked on a wide variety of qualitative and quantitative fieldwork projects for some of the world’s leading B2B and B2C brands. Below we present a selection of our recent experience.

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Field interviews with Turkish shippers and logistics companies

A major energy company wanted to find out if an innovative logistics proposition was likely to be successful in Turkey. We recruited 16 representatives in Istanbul and Ankara from companies that ship goods and transport firms that carry goods in Turkey for in-depth interviews and supplied local management services to ensure that the interviews could be completed in a three-day period immediately before a major national holiday.

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On-the-ground research with Midwestern corn farmers

A company that supplies products and services to help farmers improve crop yields wanted to interview corn farmers and agronomists in Illinois and Iowa. It was important for the farmers to represent a range of different sizes of farms, including some very large farms (5000 acres or more). We recruited over 40 farmers and advisers in two phases and assisted with planning the travel schedules for each group of interviewers.

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Ethnographic research on personal mobility in Dubai

A Middle Eastern corporation wanted to carry out ethnographic research on topics relating to personal mobility, lifestyle and convenience, and energy distribution in Dubai. Our work involved finding respondents with very particular B2C and B2B profiles including several ‘hard-to-reach’ groups, such as owners of electric vehicles. The sample needed to include Emiratis as well as ex-pats and high earners as well as those with more modest levels of income. We recruited around 100 respondents in total for two phases of research, and provided on-the-ground support including transport and interpreters.

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Online diary research with owners of smart home devices

A leading manufacturer of connected home devices wanted to find out more about the way that consumers use smart devices in conjunction with each other (e.g. using a smart speaker to control a home heating system, using a smartphone to monitor home security while out and about). They wanted to interview customers of their own products and competing brands. We used a free find approach to recruit over 250 promising candidates, screened them using an online questionnaire to pick a sample of 40. We then guided the final 40 through the research programme which was based on a smartphone activity and diary app.

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Quantitative research amongst UK beer drinkers

A major beer brand wanted to obtain quantitative feedback on a prototype design for a new draught beer dispenser for use in UK pubs and bars, including A/B testing to find out if the prototype design made beer drinkers more likely to select the client’s brand in preference to competitor brands. We helped the client set up a mock bar in a Central London research facility and recruited 300 respondents to visit the facility over the course of two days and complete the client’s online survey in situ. We also arranged a focus group of bartenders at the facility so the client could obtain their qualitative feedback on the design.

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Focus groups in four countries on public policy topics

A leading US-based qualitative research agency wanted to organise a series of large focus groups in Europe over the course of five weeks for two divisions of a large global corporation and asked FieldworkHub to provide end-to-end project management of the fieldwork process. Using our expert knowledge, we found and booked suitable facilities in four countries and recruited around 400 respondents to take part. We also provided moderators and interpreters, arranged for stimulus materials to be translated where necessary and for English transcripts to be provided after the sessions.

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Research on mobile SIM and top-up retailers

A management consultancy that was working for an investment fund wanted to talk to shopkeepers who sell SIMs and top-ups for a mobile virtual network operator that focuses on the international calling market. Originally the plan was to ask the retailers to complete an online survey but feasibility testing by FieldworkHub established that they were poorly represented in online panels. The project had a very tight deadline so we used our own staff to visit a selection of shops that sold the brand in question to interview owners and managers. We also arranged two evening focus groups so that our client could also obtain more in-depth qualitative views on the brand and its positioning relative to the main mobile operators and other niche players.

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In-depth telephone interviews about healthier lifestyles

An agency specialising in UK social research and marketing wanted to carry out telephone interviews with a selection of respondents who lived in particular postcodes and were overweight and/or regular smokers as part of a programme it was running with the local council to try to promote healthier lifestyles. We were able to fulfil their quotas in less than a week, enabling the agency to provide results rapidly to the end client.

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Teenage telephone interviews regarding social media

A large social media company had carried out an online survey amongst users of its platform and wanted to conduct telephone interviews with a sample of teenage users who met the target profile. We were provided with a list of qualified respondents and asked to contact them, convince them to take part, and arrange the payment of incentives. To encourage participation we paid part of the incentive when each interview was scheduled and the remainder once the interview had been successfully completed.

 

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