Recent market research projects
FieldworkHub has worked on a wide variety of qualitative and quantitative market research projects for some of the world’s leading consumer brands and B2B companies. We regularly arrange focus groups in London, Manchester, Birmingham, Berlin, Frankfurt, Munich, Paris, Lyon, Barcelona, Madrid, Milan, Brussels and other cities in the UK, Europe and the Middle East. Below we present a selection of the consumer, B2B, technology and healthcare fieldwork that we have recently completed.
Consumer qualitative and quantitative fieldwork
In-depth telephone interviews in the UK about healthier lifestyles
An agency specialising in UK social research and marketing wanted to carry out telephone depth interviews with a selection of respondents who lived in particular postcodes and were overweight and/or regular smokers as part of a programme it was running with the local council to try to promote healthier lifestyles. We were able to fulfil their quotas in less than a week, enabling the agency to provide results rapidly to the end client.
Focus groups in the UK, Germany, France and Belgium on public policy topics
A leading US-based qualitative research agency wanted to organise a series of large focus groups in Europe over the course of five weeks for two divisions of a large global corporation. FieldworkHub provided end-to-end project management of the fieldwork process. Using our expert knowledge, we found and booked suitable facilities in all four countries and recruited around 400 respondents to take part. We also provided moderators and interpreters, arranged for stimulus materials to be translated where necessary and for English transcripts to be provided after the sessions.
Quantitative research in vieiwng research amongst UK beer drinkers
A major beer brand wanted to obtain quantitative feedback on a prototype design for a new draught beer dispenser for use in UK pubs and bars, including A/B testing to find out if the prototype design made beer drinkers more likely to select the client’s brand in preference to competitor brands. We helped the client set up a mock bar in a Central London research facility and recruited 300 respondents to visit the facility over the course of two days and complete the client’s online survey in situ. We also arranged a focus group of bartenders at the facility so the client could obtain their qualitative feedback on the design.