Technology qualitative fieldwork

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Online bulletin board with owners of smart home devices

A leading manufacturer of connected home devices wanted to find out more about the way that consumers use smart devices in conjunction with each other (e.g. using a smart speaker to control a home heating system, using a smartphone to monitor home security while out and about). They wanted to interview customers of their own products and competing brands. We used a free find approach to recruit over 250 promising candidates in Germany and the UK, screened them using an online questionnaire to pick a sample of 40. We then guided the final 40 through the research programme which was based on a smartphone activity and diary app.

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IDIs with e-commerce managers at large online fashion and home furnishing retailers

A developer of merchandising software for online retailers wanted to conduct interviews with decision makers working for UK companies with a large online operation in the fashion or home furnishing categories, to understand what merchandising solutions they are currently using, what features they currently find (or would find) most valuable, and how the buying process works. The ultimate aim of the research was to help the end client understand this market better and refine its product to suit the requirements more closely. We recruited 8 respondents in this highly specialised niche for a mix of face-to-face and video depth interviews.

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Technology market research on mobile operator-supplied smartphone content

A North American cellular operator developed a special “infotainment” page for its smartphone users and wanted to gather customer feedback via an online platform. At the time of testing the page was only available on selected smartphone models. FieldworkHub was asked to find customers who were on the right network with the right model of phone including some who were regular visitors to the page and some who did not use it. We recruited over 30 participants, and validated their smartphone model and ability to access the page so that our client cold be confident of gaining the relevant insights from them.