Our recent experience
FieldworkHub has worked on a wide variety of qualitative and quantitative fieldwork projects for some of the world’s leading B2B and B2C brands. Below we present a selection of our recent experience.
Field interviews with Turkish shippers and logistics companies
A major energy company wanted to find out if an innovative logistics proposition was likely to be successful in Turkey. We recruited 16 representatives in Istanbul and Ankara from companies that ship goods and transport firms that carry goods in Turkey for in-depth interviews and supplied local management services to ensure that the interviews could be completed in a three-day period immediately before a major national holiday.
On-the-ground research with Midwestern corn farmers
A company that supplies products and services to help farmers improve crop yields wanted to interview corn farmers and agronomists in Illinois and Iowa. It was important for the farmers to represent a range of different sizes of farms, including some very large farms (5000 acres or more). We recruited over 40 farmers and advisers in two phases and assisted with planning the travel schedules for each group of interviewers.
Ethnographic research on personal mobility in Dubai
A Middle Eastern corporation wanted to carry out ethnographic research on topics relating to personal mobility, lifestyle and convenience, and energy distribution in Dubai. Our work involved finding respondents with very particular B2C and B2B profiles including several ‘hard-to-reach’ groups, such as owners of electric vehicles. The sample needed to include Emiratis as well as ex-pats and high earners as well as those with more modest levels of income. We recruited around 100 respondents in total for two phases of research, and provided on-the-ground support including transport and interpreters.